And how can you use them to make your campaigns look better than they actually are? Let’s jump right into some common performance metrics and learn how to BS our way to success!

1) Click-Through Rate (CTR): This metric measures the number of clicks divided by the number of impressions. A higher CTR means that more people clicked on your ad compared to how many times it was shown. But what if you’re not getting a lot of impressions? Easy! Just buy some fake ones from shady websites or use bots to inflate your numbers. Problem solved!

2) Conversion Rate: This metric measures the number of conversions (e.g., purchases, sign-ups) divided by the number of clicks. A higher conversion rate means that more people who clicked on your ad actually took action. But what if you’re not getting a lot of conversions? Easy! Just change the definition of “conversion” to include things like page views or time spent on site. Problem solved!

3) Return On Investment (ROI): This metric measures how much revenue was generated compared to how much money was spent on advertising. A higher ROI means that you’re making more money than you’re spending. But what if your campaign isn’t generating any revenue? Easy! Just inflate the numbers or make up some fake sales. Problem solved!

4) Engagement Rate: This metric measures how many people interacted with your ad (e.g., liked, shared, commented). A higher engagement rate means that more people are interested in what you have to say. But what if you’re not getting a lot of engagements? Easy! Just buy some fake likes or comments from shady websites or use bots to inflate your numbers. Problem solved!

5) Brand Lift: This metric measures how much your brand awareness increased after running an ad campaign. A higher brand lift means that more people are aware of your brand. But what if you’re not seeing a significant increase in brand awareness? Easy! Just change the definition of “brand lift” to include things like page views or time spent on site. Problem solved!