This is exciting news for those of us who have been waiting patiently for the arrival of quantum computers to render our current encryption methods obsolete.

But let’s be real here: Who cares?

Sure, it sounds impressive on paper a combination of classical and post-quantum algorithms that can provide secure key exchange even in the face of a hypothetical quantum attack. But what does this really mean for everyday users? Are we going to see any noticeable improvements in our online security?

Unfortunately not. The reality is that these “post-quantum” methods are still in their infancy, and they’re far from being widely adopted or even standardized. In fact, the National Institute of Standards and Technology (NIST) has been working on a post-quantum cryptography project for years now, but they haven’t yet released any final standards.

So what exactly is Cloudflare doing here? Are they just trying to get ahead of the curve, or are there other motives at play?

Well, it turns out that this announcement has more to do with marketing than anything else. By positioning themselves as a leader in post-quantum cryptography, Cloudflare is hoping to attract new customers who value security and innovation above all else. And let’s face it in today’s world of data breaches and cyber attacks, that’s a pretty attractive selling point.

But here’s the thing: Even if quantum computers do eventually become a reality (which is still far from certain), these “post-quantum” methods are unlikely to provide any significant improvement over our current encryption standards. In fact, some experts argue that they may actually be less secure than classical algorithms in certain scenarios.

So why bother with all this post-quantum hype? Well, it’s simple: Fear sells. And when it comes to cybersecurity, fear is a powerful motivator. By playing up the threat of quantum computers and promoting their own “post-quantum” solutions, companies like Cloudflare are hoping to tap into that fear and position themselves as the go-to provider for secure online services.

But let’s be real here: The reality is that most people don’t care about post-quantum cryptography they just want their data to be safe and secure. And in that regard, classical encryption methods are still more than sufficient for our needs. So while it may be tempting to jump on the “post-quantum” bandwagon, let’s not lose sight of what really matters: Security, simplicity, and reliability.

In other words, don’t get too caught up in the hype focus on what works best for your needs, and leave the post-quantum marketing to the experts.